What's in a name?

Naming a new fragrance is never simple. A name has to capture not just the notes, but the feeling, especially when you’re choosing your scent online.

Take Arabian Nights for example. I could simply say amber, raspberry and oud but that wouldn’t tell you the story. It wouldn’t transport you.

Fragrance is about emotion, atmosphere, personality.

'Intriguing, alluring and mysterious, Arabian Nights takes you on a journey to the heart of the Arabian Desert. Imagine a verdant oasis, majestic dunes, Bedouin tents and starlit skies. Bask in the opulence of the Middle East, where aromatic amber, luxurious leather and precious oud create a sensual, seductive aura.'

Now you’re not just reading notes, you’re feeling the experience.