Have you heard of the fragrance wheel?

A fragrance's notes belong to different scent families. There have been various classifications over the years, but the most recent (and most popular) is the fragrance wheel, which was invented by fragrance expert and consultant Michael Edwards in 1984 to help stores sell perfumes more efficiently. His aim was "to make fragrance selection an exciting journey rather than a difficult choice".

The fragrance wheel has since become the standard by which scents are described. There are four families: floral, amber (previously known as
oriental or exotic), woody, and fresh. I often ask new customers what their favourite perfume is when they ask me to help them choose a candle. It's a good starting point as it gives me an insight into which scent family they prefer.

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