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Fragrance Trends for Summer 2024

I know you like to keep up to date with everything new in the fragrance world, so today I thought I'd share with you the upcoming scent trends for summer 2023.

Pantone has recently announced that the colour of 2024 is Peach Fuzz. This will have a major impact on the fragrance industry with peach becoming the leading trend fragrance for this summer.

Aquatic fragrances are also going to be huge this summer. Think of fresh coastal air and summery marine notes.

Dark and slightly smokey, rather than sweet, vanilla fragrances are set to be big news this year after the launch of Tom Ford's highly acclaimed new fragrance Vanilla Sex.